Don't Talk to the Media: Secrets You Need to Know Before You Open Your Mouth to a Reporter

Based on his book, the keynote presentation is perfect for any group consisting of individuals who may be interviewed by the media. While the book contains Gerard’s 29 Top Secrets, the keynote is customized to focus on the 3 most critical factors that affect audience members. Each program is interactive, filled with incredible stories and case studies, and is full of humor. The program is available in lengths ranging from 1 to 3 hours.

This presentation can be paired with a private media training class or one of the workshops below. Contact us for pricing and availability.Download a PDF

Workshops

Kick-Butt Key Messages
In his book, Gerard discusses the importance of communicating with professionally written key messages. This workshop teaches you Gerard’s revolutionary writing techniques, using his proprietary Key Message Tree approach to writing, discussed in Chapter 9. You’ll be amazed at how his techniques transform your writing style and how the messages you write bring unparalleled success in your next media interview.

This program is a perfect full-day writing session for your corporate communications team. It also works perfectly as a conference break-out session. Download a PFD

A Day in the Life of a TV Newsroom Learn the ugly truth about the news business in this hilarious, fast-paced, audience participation workshop that puts you in the shoes of news people. Every audience member is involved in role-playing during this 75-90 minute program. Can accommodate 20-90 people. Download a PFD

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